Intro

If you’re considering freelance marketing help, you’re probably wondering: do I need marketing support services, a full marketing strategy – or both?

At Bolt On Marketing, I offer both, but they serve different purposes. This post breaks it down so you can choose what fits your business best.

What is marketing support?

Marketing support services are all about ‘execution’. These include the hands-on work that keeps your marketing engine running, like:

• Social media management
• Email campaigns
• Content creation
• Reporting and admin
• Campaign coordination

It’s perfect if you already have a strategy but need help delivering it. Hiring a freelance marketing support consultant in the UK is an efficient way to keep things moving without the overhead of an agency.

What is a marketing strategy?

A marketing strategy is the ‘thinking’ behind the doing. It helps you:

• Understand your audience
• Clarify your brand positioning
• Set goals and choose the right channels
• Align messaging across your business

This distinction – marketing strategy vs marketing support – is crucial. Without strategy, even the best execution can feel directionless.

Why they work best together

Support keeps your day-to-day marketing flowing, while strategy makes sure you’re heading in the right direction. When combined:

• Your content and campaigns are more effective
• You save time and money
• Your messaging stays consistent

Think of it like building a house: strategy is the blueprint; support is the construction team. For many small businesses outsourcing marketing, this balance is key.

Need one, the other – or both?

At Bolt On Marketing, I help SMEs figure out the best fit. Whether you need support, a fresh strategic direction, or both – I’ll bolt on exactly what your business needs to grow.

Let’s talk about how freelance marketing support or a marketing strategy can move your business forward.